Comms: Press & Public Relations
PR can be used as a tactic to communicate information at key times or as part of a strategy to build brand awareness over time. We can work with you on project-by-project PR, or provide an on-going service.
PR Projects
Product launches, press conferences, sponsorship deals, etc. achieve more impact with PR coverage, but do require a great deal of additional work. M+ can produce press material, styled for editorial acceptance including:

Benefits to end users

Differentiating features

Technical specifications

Corporate background
Good photography is essential for good coverage. We can manage photography and use digital photo manipulation to create a dynamic image. Creation of generic branded concept schematics also achieves excellent coverage.
M+ will research the media to ensure that information is sent to a list of relevant publications for maximum impact and cost effectiveness.
The release is then printed onto your press paper or letterhead and sent with the photo in personally addressed envelopes and posted. The release is also sent electronically via e-mail and stored in the M+ client media library for future requests. M+ also recommend that you store all press releases on your own web site.
On-going PR
Key benefits of PR:

Raise company or brand profile

Warm up the sales environment and influence customer perceptions

Publication of articles, case studies and news items will build credibility as a preferred supplier

Helps penetration of new markets

Reinforce status in key market sectors
Start-up activities include:

Establish lines of communication between M+ and your sales, marketing and technical personnel to generate a regular flow of information

Identify key issues of media interest

Develop a corporate background release

Build a prioritised media list

Search media features list for opportunities

Plan future activity, based around key points in your calendar

Formalise contact with editors and journalists in your target media

Programme development and on-going activity
Why Market Plus?

M+ understand the media and what they are looking for in a news or product release.

M+ are experienced at writing releases on highly technical products in a way that the press can digest and edit for their publications.

M+ can arrange press conferences, product launches

M+ can develop added value products that will bring the press to you.
Business Development
Market and systems review with planning & implementation
Communications & Collateral
Full marketing services support including: PR, Literature, Direct Mail, Advertising, Web Site and Brand Development
Event Management
Exhibitions, sales conferences, customer events with full pre and post show management and evaluation
Implementation Management
Out-sourced senior marketing management for on-going development and implementation of your marketing programmes