Marketecture: Business Development
The Marketecture programme can be tailored to meet your needs and ranges from a full business review, to a communications appraisal, with much depending on the size of your company and areas identified as priorities.
The Marketecture process is designed to help you appraise your current position, identify strategies for growth and then provide an implementation plan. Once completed, M+ can then manage the implementation process for you under our Team programme, or hand over to your internal marketing department.
Projects that you may consider for Marketecture include:
Analysis of routes to market and alternative options
Competitive and profitability analysis of products, services and brands
How your brand is perceived and how it works across the company, its collateral and products
Optimise the mix of communication channels for better response
CRM System:
Core information on customers, buying patterns with data mining for new opportunities
The Marketecture process will start with an audit of your company using a proven review system covering the following areas:

Company profile

Business structure

Products, services and brands

SWOT analysis

Target audiences

Channels / Routes to market

The sales process

Market communications

Market challenges


Resources and capabilities

Key objectives
A Marketecture report will be produced that defines our recommendations and includes:



Strategy and tactics

Time scales


Implementation plan

Management and reporting procedure

Monitoring and evaluation process
Business Development
Market and systems review with planning & implementation
Communications & Collateral
Full marketing services support including: PR, Literature, Direct Mail, Advertising, Web Site and Brand Development
Event Management
Exhibitions, sales conferences, customer events with full pre and post show management and evaluation
Implementation Management
Out-sourced senior marketing management for on-going development and implementation of your marketing programmes