Comms: Advertising
Understanding the buttons to push that start your customers’ purchase cycle is essential for successful advertising. When it is your product though, it is sometimes hard to take a step back and consider what it is you want to achieve with an advert. Is it information provision, brand building, driving people to the web site or promoting a stand at an exhibition? How should your brand values be presented to your markets?
Ensuring that your advertising is in keeping with your branding and corporate tone is essential for developing trust and relationships with your customers.
Creative Advertising
Market Plus will work with you to develop your new advertising strategy, manage the creative development and evaluate the success of the programme.
Initial considerations:


Who are the intended audiences?

Messages and USP's

Content requirement

Competitive position

Ensure new advertising fits with brand development strategy

Media planning and buying
Creative management ensures:

Key proposition is communicated through the headline and visual

Visually distinctive

Content is compelling

Professional and high quality
Business Development
Market and systems review with planning & implementation
Communications & Collateral
Full marketing services support including: PR, Literature, Direct Mail, Advertising, Web Site and Brand Development
Event Management
Exhibitions, sales conferences, customer events with full pre and post show management and evaluation
Implementation Management
Out-sourced senior marketing management for on-going development and implementation of your marketing programmes